For 34 years, A Bola’s iconic Barba e Cabelo cartoon showed only men debating football, reflecting Portugal’s conservative sports culture. To announce its sponsorship of the Women’s League, Visa introduced the first-ever female character: a 4 cm barber. A small change that broke decades of silence, gave visibility to female fans, and turned a symbol of tradition into a permanent statement of equality.
Drawn to Equality
Awards
Bronze Award
Brand Experience
PR / Events
Details
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VISA
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