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Face Your Fears

A global pandemic, wars and inflation. Recent years brought something back many had forgotten: fear. That’s why we created an AI-based monster, fed with data about people’s current fears. Next to the monster, a little boy who dares to face it. The campaign raised questions about how far TV-Ads can go and was even banned by TV-channels. But social media celebrated our brave boy and a bank that addressed a sensible topic while giving an encouraging answer: Face your fears.

Awards

Bronze Award Film & Audio Craft – Direction, Cinematography and Editing
Bronze Award Film & Audio Craft – animation, VFX, CGI and 3D

Details

Categories:

Country:

Year:

Credits

Client:

Erste Bank und Sparkassen

Agency:

Jung von Matt DONAU GmbH / ViennaZauberberg Productions / Berlin

Creative Director: Gerd Schulte-Doeinghaus
Photographer: Steve Boniface

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