Fake Romani Experiment

The Fake Romani Experiment consisted of sending 52 job applications to carefully selected employers with vacant positions, which should and would have led to job interviews – if only the names of the four highly qualified applicants hadn’t been changed to Fake Romani names. These 52 applications highlighted the grim reality of the continued discrimination against the Romani in Finnish society.

Awards

Nomination Integration & Innovation Public Service & Charity Campaigns
Member Club Gold Award Integration & Innovation Public Service & Charity Campaigns

Details

Credits

TBWA\Helsinki

CCO: Jyrki Poutanen
CEO: Sami Tikkanen
Copywriter: Tuomas Perälä Ville Kontiainen
Creative Content Strategist: Aki Toivonen Joonas Hokka
Creative Director: Erno Reinikainen Ville Ohtonen Laura Paikkari
Designer: Timo Klemola
Influencer: Jari Sarasvuo Tuomas Enbuske Anne Kukkohovi Meri-Tuuli Väntsi
Insight Analyst: Jesse Korhonen
Media Director: Miika Luoma
Photographer: Meeri Koutaniemi
Producer: Heli Mäenpää
Production Agency: Jari Lähteinen Niko Hatara
Project Manager: Petri Sarkalahti
Senior Creative: Sami Kelahaara

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