Filled by Palsy

Taxpayers in Portugal can donate 0.5% of their tax return to an NGO at no cost to themselves. If they choose not to, that money goes directly to the state. However, 61% of Portuguese taxpayers did not donate last year. Not because they did not want to, but simply because, not knowing how to do their tax returns themselves, they hire accountants to help them with it.

Awards

Silver Award Integrated & Innovation Non-profit/public service/NGO
Member Club Gold Award Integrated & Innovation Non-profit/public service/NGO

Details

Credits

Havas Worldwide Portugal

Account Director: Sérgio Resende
Art Director: Alexandre Meneses João Araújo
Copywriter: Ruben Barros
Creative Director: José Vieira Paulo Pinto
Designer: Joana Santinhos
Director of Photography: Kenton Thatcher
Film Director: Paulo Diehl
Media: Ana Roma Torres Frederico Caetano
PR: João Viegas
Sound Designer: Fred Ferreira

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