Fired up to win!

After rebranding, we created a non-standard communication platform – “Fired up to win.” It is about people who do not tolerate halftones and always want to go further and get more. We started a bolder and more stubborn communication with the TA. We shot a catchy, thrilling video based on bright neon, dynamics, fractional, clip editing and the real-time + slow motion combination. We have recorded a unique beat, a manifesto of victory, that excites from the first seconds.

Awards

Member Club Gold Award Film & Radio Animated, VFX & 3D

Details

Credits

Digital Choo

Art Director: Olga Pozharskaya
CEO: Irina Kurochkina
Copywriter: Anastasiya Kovalenko
Creative Director: Vladimir Kobets
Project Manager: Nataliya Streltsova

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