We did the biggest survey on freedom and money among young people. From that, we created 11 types of young Slovaks and presented every single one in a single online video. This video lead to the campaign website, which became the hub for our campaign communication. The website was a simple interactive test based on survey data, where young people could get to know themselves better by finishing the test and get tips on improving their financial freedom.
Freedom is in you
Awards
Member Club Gold Award
Film & Audio
Craft – Direction, Cinematography and Editing
Details
Categories:
Country:
Year:
Credits
Client:
Slovenská sporiteľňa
Agency:
Account Manager:
Jaroslava Huljaková
Art Director:
Milan Maly
Copywriter:
Eva Myjavcova
Creative Director:
Michal Pastier
Director of Photography:
Igor Smitka
Film Director:
Peter Ehrenberger
Production Company:
Protos Production
Strategy Director:
Juraj Pobjecký
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