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Friderik – The Ljubljana Castle Rat

The Ljubljana Castle decided to refresh the concept of its souvenir shop and improve its strategic alignment with the content and communication of the Castle. Friderik, the mischievous and smart Castle prison rat, became the central character in a communication platform that connects castle communication at all levels. Friderik entertains, informs, and communicates with the Castle visitors.nnThe inspiration for the character came from the long history of castle prisons.

Awards

Member Club Gold Award Design Illustration

Details

Categories:

Country:

Year:

Credits

Client:

Ljubljana Castle

Agency:

Innovatif d.o.o.

Account Director: Gorazd Oman
Account Manager: Klemen Oštir Teja Zajc
Art Director: Andraž Filač Kristijan Andoljšek
Copywriter: Gal Erbežnik
Creative Director: Gal Erbežnik
Designer: Kristijan Andoljšek Tomaž Hrastar Andraž Filač
Illustrator: Andraž Filač Gorazd Vahen

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