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Get Adopted

Pedigree is more than a brand committed to offering premium dog food. It’s a brand that cares about dogs’ wellbeing. The task was to develop a campaign that would address the adoption matter in an emotional way. For the first time the roles of who-adopts-who was inverted, and people whose life would be happier if they were ‘adopted ‘by a dog were portrayed.

Awards

Nomination Print & Outdoor Magazine & Trade Advertising

Details

Categories:

Country:

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Credits

Client:

Mars Inc.

Agency:

BBDO Berlin

Art Director: Angelo Maia
Chief Creative Officer: David Lubars
Copywriter: Ricardo Wolff
Creative Director: Wolfgang Schneider Ricardo Wolff Daniel Schweinzer Lukas Liske
Creative Managing Director: David Mously Jan Harbeck
Photographer: Sven Schrader

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