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Guilty Clothes

For London Fashion Week, a website was launched inviting people to see the most provocative fashion show ever. Bloggers and other media were invited. To their surprise, models appeared on the catwalk wearing casual clothes. A film played explaining that the clothes collection they had just seen was created based on real stories of sexual assault.

Awards

Silver Award Promotions & New Media Events

Details

Categories:

Country:

Year:

Credits

Client:

Survivors Trust

Agency:

Marvelous LLC

Copywriter: Alina Dmitrieva
Creative Director: Artem Sinyavskiy
Production Company: Zarya Films
Strategy: Bulat Aypov

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