For the 125-year anniversary of the cruise, »Hapag-Lloyd Kreuzfahrten« changed its name to »Hapag-Lloyd Cruises«. The name change simultaneously presented the perfect opportunity for a redesign of the brand logo and corporate design. To celebrate this occasion and highlight the brand’s new appearance a special gift for clients and customers should be created. In compliance with the re-design we interpreted historical poster motifs in a modern and contemporary way.
Hapag-Lloyd Poster-Series “History starts here”
Awards
Nomination
Design & Craft
Graphic Design
Details
Categories:
Country:
Year:
Credits
Client:
Hapag-Lloyd Cruises GmbH
Agency:
Art Director:
Paul Neulinger
Creative Director:
Heinrich Paravicini
Designer:
Barbara Madl
Carolin Stiller
Film Director:
Esteban Crespo
Illustrator:
Barbara Madl
Carolin Stiller
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