Helsingin Sanomat – The Art of Journalism

Helsingin Sanomat – Finland’s most influential newspaper wanted to illustrate the importance of quality journalism and highlight today’s social issues. This gave rise to a concept called The Art of Journalism, whereby Helsingin Sanomat’s most in-depth articles were given to Finland’s twelve most celebrated artists and one artificial intelligence for them to transform these millions of words into 13 pieces of poster art.

Awards

Silver Award Print & Outdoor Poster Advertising
Member Club Gold Award Film & Radio Any Other

Details

Credits

TBWA\ Helsinki

Account Director: Noora Murremäki
Art Director: Matti Virtanen Erno Reinikainen
Client's Representative: Terhi Vaalavuo Veera Siivonen
Concept Designer: Juhana Hokkanen
Copywriter: Tuomas Perälä
Creative Director: Jyrki Poutanen
Design Director: Alo Valtere
Illustrator: Jani Tolin Sanna Annukka Tuomas Korpi Klaus Welp Tekla Valy Janine Rewell Helena Vaari Erik Bruun Meeri Koutaniemi Mika Melvas Nanna Susi Ville Tietäväinen

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