Her Name In The Game

Ruling no. 131 of 2022 revolutionized the Italian law that automatically assigned the father’s surname to newborns, deeming it ‘discriminatory and harmful.’ To promote this change, which remains little known even after two years, we turned to those who have always had this right: the Serie A audience, consisting of 25 million people, 72% of whom are men.

Awards

Silver Award Brand Experience PR / Events