Heroes Of The Night

Every night out with friends goes together with a WhatsApp Group Chat. But these great conversations are soon forgotten. Hence, the German beer brand Beck’s invented Heroes Of The Night, the world’s first app that automatically turns group chats into fully personalized comic strips. A night out with friends, immortalized in a funny comic strip created with intelligent software and a pool of 300 pre-drawn illustrations with ten hero characters.

Awards

Silver Award Brand Experience New Use of Media
Nomination Interactive & Mobile Digital Service Experience

Details

Credits

Serviceplan Germany

Account Management: Kristian von Elm Mariah Kattmann
Art Director: Philipp Trübiger
Copywriter: Jan-Erik Scheibner
Creative Director: Sebastien Stabenau Ronnie Patt
Executive Creative Director: Thomas Heyen Markus Kremer
Global Chief Creative Officer: Alex Schill
Illustrator: Matthias Schardt
Managing Partner: Florian Klietz
Plan.net Germany: Marco Dinoto Jeferson Lopes Cocate Efim Tamplon Alexander Kneifel Markus Maczey Jonas Heitzer

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