The task was to boost hiking tourism and encourage people to experience on foot the picturesque landscape and mountain scenery in Graubünden. To do this, 15 official trail markings were turned into beautiful works of art and permanently installed along the Graubünden hiking trails. The result saw over 4.3 million views and contacts and a 12.2% increase over the previous year’s bookings to Graubünden.
Hiking Trail Markings
Awards
Silver Award
Graphic Design
Spatial / Experiential Design
Details
Categories:
Country:
Year:
Credits
Client:
Graubünden Tourism
Agency:
Art Director:
Johannes Dörig
Lukas Frischknecht
Artist:
Stefan Rüesch
Consulting:
Marie Vuilleumier
Marco Dettling
Copywriter:
Alain Eicher
Creative Director:
Dennis Lück
Director of Photography:
Pepe Kägi
Fabrizio Rutishauser
Media Relations & Content:
Nathalie Eggen
Photographer:
Lukas Wälli
Production Company:
Jingle Jungle
Rocket Film
More Spatial / Experiential Design Works
-
Member Club Gold Award Graphic Design Spatial / Experiential Design
The Scarecrow’s Dream
Abnormal Studio
-
Member Club Gold Award Graphic Design Spatial / Experiential Design
Trasys, everything is code
Caparo design crew
-
Member Club Gold Award Graphic Design Spatial / Experiential Design
Communism is Prison
Velvet