In a football-obsessed country, England’s women’s team had long been overshadowed by their male counterparts. When the Lionesses achieved what no England team had in 56 years, we celebrated with one word fans had dreamt of for decades – HOME. By merging this iconic word with the Nike Swoosh, we created a familiar yet novel, iconic, and shareable visual asset. Our aim was to establish it as the defining symbol to honor the Lionesses’ achievement.
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Nike
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Creative Director:
Paddy Treacy
Tom Bender
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