Czech Railways is the largest railway operator in the Czech Republic, which wanted to promote sleeper trains. An interactive print campaign was created to provide viewers an authentic product experience – traveling lying down, in comfort of sleeper trains. Simply rotate the visual and the message is delivered. The viewer sees a beautiful colorful abstraction and reads the headline. ‘Discover the beauty of traveling lying down?’
Horizons
Awards
Bronze Award
Print & Outdoor
Print Advertising
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Czech Railways
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