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If It Were You

Tens of thousands of pets are abandoned every year in Ukraine. People do this for the most absurd reasons. Although pets’ behaviour and health often change, this should not be a reason to leave them on the street or elsewhere. Animal rights organization UAnimals imagined what would happen if our nearest and dearest were treated the same way. The core of the #ifitwereyou campaign is a series of poignant portrait photos for outdoor and social media content.

Awards

Bronze Award Print & Outdoor Non-profit/public service/NGO

Details

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Credits

Client:

UAnimals

Agency:

BBDO Ukraine

Agency Producer: Alexandra Guliai
Copywriter: Dima Kishka
Creative Director: Anze Jereb Dima Kishka
Director of Photography: Julia Weber

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