IKEA: Inspiration or Conspiration?

The IKEA catalogue has been anticipating people’s needs and predicting changes in life at home for over 60 years. To launch the 2018 catalogue, IKEA Italy created a campaign that unveils to the world how it predicts much more than just styles and trends. So much more.

Awards

Nomination Film & Radio Online/Viral Videos

Details

Credits

DDB Group Italy

Agency Producer: Withstand Film
Art Director: Pierpaolo Bivio
Copywriter: Camilla Nani
Creative Director: Matteo Pozzi Samantha Scaloni
Director of Photography: Luca Costantini
Executive Creative Director: Michelangelo Cianciosi
Film Director: Alex Bomok
Sound Designer: Gigasound

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