Inside Out x LinkedIn: Blank Canvas

LinkedIn partnered with Inside Out, a not-for-profit, to launch the UK’s first streetwear label designed by ex-offenders. The program taught employability skills, leading to a pop-up launch in London’s Westfield Stratford, with career workshops and advice. It gained 34 pieces of earned media and reached 855 million people, with features on BBC London, ITV news, and Channel 5 news. Post-programme, they left with a network of 500+ connections on LinkedIn.

Awards

Bronze Award Brand Experience PR / Events

Details

Credits

VCCP / London

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