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Through authentic observation and a lot of flair, the campaign manages to have seemingly everyday moments on a special level. Whether it’s the morning in bed with the family or the day at the lake with friends, the crucial thing is the people around us and the time we spend with them. That’s exactly what the campaign captures in near real-time, allowing viewers to put themselves in the situation and experience the emotions for themselves.

Awards

Shortlist Film & Audio TV / Cinema Commercials

Details

Categories:

Country:

Year:

Credits

Client:

Hannoversche

Agency:

David+Martin / MunichHannoversche / Hannover

Creative Director: Andreas Daum

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