“It’s between you” is the title of the first global WhatsApp campaign launched in 2020. Six films were produced for the German market to address the topic of personal relationships from different angles. The brand-inherent values of closeness and intimacy come to life through the concept: while viewers can relate to the protagonists’ situations and struggles, careful editing prevents them from reading their WhatsApp chats.
It’s between you
Awards
Silver Award
Film & Audio
Craft – Direction, Cinematography and Editing
Silver Award
Film & Audio
Online Videos
Details
Categories:
Country:
Year:
Credits
Client:
WhatsApp Inc.
Agency:
Agency Producer:
Alexander Geier
Benji Howell
Audio Production House:
German Wahnsinn GmbH
Copywriter:
Jeannette Bohné
Florestan Roesemann
Creative Director:
Till Diestel
Wolfgang Warzilek
Erick Barrios Hernández
Director of Photography:
Antonio Paladino
Film Director:
James Rouse
Global Creative Lead:
Josy Paul
Managing Director:
Mark Andree
Sound Designer:
German Wahnsinn GmbH
Andreas Ersson
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