IWC Ingenieur. Form und Technik.

We not only brought back a legendary watch but also an entire decade. Together with Braun, Mercedes-Benz, and Vitra, we curated the design platform “Form und Technik.” Featuring unique pieces from the 1970s zeitgeist that continue to influence our present. Vintage advertising for the IWC Ingenieur 2023 was presented in a gallery style, capturing the essence of the new IWC Ingenieur and conveying its spirit.

Awards

Bronze Award Design Spatial Design

Details

Credits

Scholz & Friends / BerlinMcQueen Films / Zurich

Art Director: David Meyring Lisa Menke Nathalie Poets Vera Brych
Creative Director: Anne-Marie Longtine

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