Some 20,000 visitors had to be registered at the business forum Delo Za Malim (Act Small). To this end, the world’s most famous entrepreneur, Elon Musk, was asked to speak at the forum. A humorous pre-recorded video invitation was uploaded to the website where it could be reached by using the QR-code on the billboard near SpaceX. After viewing the video, Musk contacted the forum’s organizers and spoke at the forum via Zoom – for free. The event received 40,000 participants.
Kak tebe takoe, Elon Musk?
Awards
Nomination
Brand Experience
PR / Events
Details
Categories:
Country:
Year:
Credits
Client:
The Business Forum Delo Za Malim (Act Small)
Agency:
Agency Producer:
Elena Limanenko
Copywriter:
Artem Zakharyan
Ksenia Kantsurova
Creative Director:
Nickolay Andreyev
Konstantin Zhukov
Designer:
Julia Plashinova
Dmitry Sazonov
Arina Shokareva
Motion Designer:
Aleksander Manzhulov
Ivan Makhotkin
PR:
Dmitry Kovalenko
Songwriter:
Roman Levitsky
Web Designer:
Andrey Sidorov
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