Lane Assist warns drivers whenever they veer off the road. To communicate the benefit of this system, this ad showed that bad auto correctors are a pain. In smartphones they are often more of a hindrance than a help, as they often replace words with nonsensical alternatives. This drawback was contrasted with the usefulness of Lane Assist by transposing unhelpful word suggestions to spoken dialogue, showing that autocorrect is not always as helpful as it is on the road.
Korrektur
Awards
Silver Award
Film & Radio
Radio Commercials
Details
Categories:
Country:
Year:
Credits
Client:
Volkswagen
Agency:
Art Director:
Adrienne Tonner
Simone Thyssen
Thorben Dauer
Casting:
Carsten Berlin
Creative Director:
Ralf Heuel
Director:
Ralf Heuel
Torsten Hennings
Sound Designer:
Torsten Hennings
Speaker:
Erik Schäffler
Holger Mahlich
Vanida Karun
Stephan Benson
Deborah Mock
Tobias Kluckert
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