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Koshogo

Bride kidnapping, a tradition still alive in Kyrgyzstan, was taboo for the most of the population and media. The online news portal Kloop decided to break the silence with the koshogo campaign. According to tradition, the bride must walk under a koshogo – a white veil – to consent to marriage. To highlight this situation, reports by victims of bride kidnapping that were rejected by the police were printed on koshogos.

Awards

Silver Award Print & Outdoor Poster Advertising
Silver Award Integration & Innovation Public Service & Charity Campaigns
Nomination Film & Radio Online/Viral Videos
Member Club Gold Award Print & Outdoor Poster Advertising
Member Club Gold Award Integration & Innovation Public Service & Charity Campaigns

Details

Categories:

Country:

Year:

Credits

Client:

Kloop

Agency:

Leo Burnett Moscow

Agency Producer: Vladimir Rolik
Art Director: Julia Grezina
Coder: Dmitry Ulmer-Morozov
Copywriter: Sergey Belozerov
Creative Director: Ilya Pryamilov
Creative Producer: Mikhail Maer

More Online/Viral Videos Works

  • Nomination Print & Outdoor Poster Advertising
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    Assembly Fail

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  • Nomination Print & Outdoor Poster Advertising
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    Closed for Inventory

    Scholz & Friends

  • Nomination Promotions & New Media Promotions
    Nomination Print & Outdoor Newspaper Advertising
    Nomination Print & Outdoor Poster Advertising
    Women should not be worth less

    Women should not be worth less

    Publicis Communications Schweiz

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