Krashko

Krashko soaps were created from ash to help gather funds for Kras, one of Europe’s most biotically diverse regions, recovering after extensive fires. The product was launched in Tuš stores across the country. News quickly spread across all major media outlets reaching more than 30% of Slovenes offline and almost 40% online through social media and influencers. With funds gathered more than 2ha of land was reforested.

Awards

Silver Award Design Any Other
Shortlist Design Illustration

Details

Credits

Shift d.o.o. / LjubljanaEngrotus d.o.o. / Celje

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    Bronze Award Design Illustration
    Shortlist Design Packaging
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