Russia’s big event Ural Music Night takes place in the Urals. 1 night, 2,000 musicians, 50 genres. And only one identity, suitable for all stages, from the Opera theatre to a fancy bar. The festival’s transformative identity changes according to the music genre. The image is a collage based on ripped overlapping street posters whose edges hint at the silhouettes of the Ural Mountains.
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Client:
Ural Music Night
Agency:
Art Director:
Kirill Ratman
Vladislav Derevyannikh
Creative Director:
Andrei Gubaidullin
Designer:
Aleksey Klimov
Maksim Geychenko
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