Legendary beer brand Beck’s has become an integral part of youth society in Germany. Based on the path of superior drinking cultures, the premium Pils was given the shape it deserves. A carefully crafted beer-can made with brushed aluminium and finished with multiple laser and analog engravings. The exceptional stand is a pinnacle in beer packaging and a breakthrough in on-the-go-drinking. The extraordinary shape and design truly leaves the ordinary behind.
Le Beck’s: The Legendary Beer Can
Awards
Silver Award
Graphic Design
Packaging
Member Club Gold Award
Graphic Design
Packaging
Details
Categories:
Country:
Year:
Credits
Client:
Anheuser-Busch InBev Germany Holding GmbH
Agency:
Account Management:
Sabrina Schwartz
Agency Producer:
Arnaud Hanset
Susanne Koop
Copywriter:
Joy Chakravorty
Creative Director:
Wolf Eike Galle
Michael Wilk
Global Chief Creative Officer:
Alex Schill
Management Supervisor:
Lars Holling
Managing Partners:
Markus Kremer
Thomas Heyen
Marketing:
Arnaud Hanset
Susanne Koop
PR:
Lee Sharrock
Production Company:
Lee Sharrock
Vice President Marketing:
Diego Belbussi
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