The branding agency KMS TEAM developed the interactive ‘LICHTGESTALTEN’ installation to celebrate its 30th jubilee. Each guest shapes their photo by using intuitive gestures: There are over eight billion ways to combine the portrait with colours, typography and stylistic elements. The unique DIN A0 poster motifs were sent to the guests attending the anniversary event, were used outdoors as part of the event communication and were also displayed as part of an exhibition at the agency.
LICHTGESTALTEN-poster
Awards
Nomination
Print & Outdoor
Poster Advertising
Details
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Credits
Client:
KMS TEAM
Agency:
Agency Producer:
Christina Baur
Creative Director:
Patrick Märki
Sascha Zolnai
Markus Sauer
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