Become a Member

Lifesaving Pea Soup

Late diagnosis of breast cancer leads to hundreds of women’s deaths. The most common excuse for not having a preventive mammography is lack of time. Thus, a unique solution was conceived – instant pea soup that can help save women’s lives. Instead of spending hours in the kitchen, all you have to do is heat up the pea soup. All the essential information about the mammography screening was included on the packaging.

Awards

Nomination Brand Experience New Use of Media
Member Club Gold Award Integrated & Innovation Integrated and Innovation for Non-profit/Public Service/NGO
Member Club Gold Award Brand Experience New Use of Media
Member Club Gold Award Brand Experience PR / Events

Details

Categories:

Country:

Year:

Credits

Client:

Ministry of Health of Slovak Republic in cooperation with Lidl Slovakia

Agency:

Wiktor Leo Burnett

Art Director: Maria Karasova Jozef Kyselica Ivana Kleinova
Copywriter: Iva Paconova Ivana Vittekova
Creative Director: Iva Paconova
Designer: Stefan Nosko Adriana Danekova
Strategy Director: Dominika Mudra

More Integrated and Innovation for Non-profit/Public Service/NGO Works

View More