Lack of visibility leaves people unseen on Swiss roads, where serious accidents happen. Brands and buyers still pay too little attention to reflective elements in their collections. Like no other prevention campaign, the Made Visible label proves how road safety can match lifestyle and fashion. “Made Visible Collection 2020” wowed the audience of the two biggest Swiss fashion shows and inspired fashion editors, designers and lifestyle brands alike.
Made Visible Collection 2020
Awards
Nomination
Brand Experience
PR / Events
Details
Categories:
Country:
Year:
Credits
Client:
Touring Club Suisse
Agency:
Art Director:
Mathias Kröbl
Consulting:
Irena Grunder
Copywriter:
Martin Fuchs
Creative Director:
Philipp Skrabal
Janine Zundel
Designer:
Melanie Bockhorn
Director of Photography:
Ceng Dirlik
Film Director:
Adrian Graf
Strategy:
Irena Grunder
Michel Grunder
More PR / Events Works
-
Shortlist Brand Experience PR / Events
From Ring Road to Safe Road
MAGIC Agency
-
Shortlist Brand Experience PR / Events
DNA of Democracy
MSL GermanySeven.One AdFactory GmbH / Creative House
-
Shortlist Brand Experience PR / Events
Kupata’s Legacy
Bank of GeorgiaGARNAMATACJWT Metro