Introduced in 2004, hike is a mass market beer brand owned by one of Ukraine’s largest breweries. After more than a decade on the market, hike was losing ground due to new players – cider, craft beer and hard lemonade. The brand needed to be reinvented with a label redesign. We created a simple, bold visual identity, based on text symbols. All beer clichés were removed – no hops, mills or barrels. The brand got a minimalistic design with an expressive visual code.
Make Beer Stand Out Again
Awards
Member Club Gold Award
Graphic Design
Packaging
Details
Categories:
Country:
Year:
Credits
Client:
Obolon
Agency:
Account Director:
Marina Kitaeva
Account Manager:
Anna Volovitska
Agency Producer:
Alexandra Guliai
Art Director:
Maria Plotnikova
Rostyslav Vyshnevyi
Copywriter:
Dima Kishka
Creative Director:
Anze Jereb
Denis Keleberdenko
Designer:
Ihor Chalyi
Andriy Kosmeniuk
Head of BBDO Branding:
Maria Teterin
Motion Designer:
Oleksiy Katruk
Senior Account Manager:
Anastasia Bezhevets
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