This is the world’s largest identity for Scandinavia´s largest city festival, attended by 1.4 million visitors over 8 consecutive days. The public could jump from, climb up, or just chill out on the gigantic interaction-friendly 13×8 metre art installation, which needed 10,000 nails, 175 litres of paint, 280 plywood sheets and took 14 people 900 hours to make. Photographs of it taken a ski lift 30 metres up, the 2014 graphic identity for Malmöfestivalen has been featured in hundreds of articles around the world.
Malmö Festival 2014
Awards
Nomination
Design & Craft
Graphic Design
Details
Categories:
Country:
Year:
Credits
Client:
City Council of Mälmo
Agency:
Craftsman:
Ali Atié
Photographer:
Nils Bergendahl
Anders Sipinen
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