AIL, an Italian not-for-profit organization supporting cancer research, in collaboration with Takeda Pharmaceuticals, needed to fundraise for patients suffering from multiple myeloma – a little-known blood tumour – in order to improve their lives. But 62% of people don’t donate unless they are directly involved. To this end, people were invited to experience first-hand through virtual reality the symptoms of multiple myeloma.
Meyeloma
Awards
Silver Award
Graphic Design
Spatial / Experiential Design
Member Club Gold Award
Graphic Design
Spatial / Experiential Design
Details
Categories:
Country:
Year:
Credits
Client:
AIL and Takeda
Agency:
Account Director:
Eleonora Morini
Agency Producer:
Francesca D'Agostino
Art Director:
Giovanna Doria
Luca Savani
Coordination:
Teresa Gattavara
Copywriter:
Teresa Di Gioia
Alessandra Brianti
Creative Director:
Giuseppe Mastromatteo
Paolo Iabichino
Curator:
Denis Curti
Designer:
Fabio Giampietro
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