Since 1959 MINI stands for a minimalistic, iconic design. But nowadays, a MINI is more than that. The cars are packed with the latest safety and comfort features. To communicate this, we created MINImalism: a feature communication as minimalistic and iconic as the design language of a MINI itself. We turned the stripes of the iconic MINI logo’s wings into versatile design elements that allow us to communicate all the new features and assistants.
MINImalism
Awards
Bronze Award
Print & Outdoor
Outdoor
Bronze Award
Print & Outdoor
Print Advertising
Bronze Award
Design
Graphic Communication
Details
Categories:
Country:
Year:
Credits
Client:
MINI
Agency:
Art Director:
Tudor Cucu
Kunal Gagwani
Copywriter:
Philip Ziegler
Creative Director:
Pavel Bondarenko
Daniel Steller
Designer:
Linus Brandes
General Manager, Serviceplan Middle East:
Natalie Shardan
Global Head of Art, Serviceplan Group:
Michael Wilk
Managing Creative Partner:
Leif Johannsen
Patrick Matthiensen
Managing Partner:
Lars Holling
Other:
Akhilesh Bagri
Ann-Kathrin Frohloff
Gonca Gorgulu
Alex Schill
Jason Romeyko
Sound Designer:
Denis Elmaci
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