With the pandemics, betting on online sports increased exponentially. As an online betting house that zeals for responsible betting, Betclic decided to bring a very special influencer to give our players the right sermon: the world-famous priest (and DJ) Father Guilherme. We gave our blessing to the priest to criticize our controversial campaign on social media that mixed football and religion, getting extensive news coverage. Then we did a techno mass for our faithful.
Moderation is sacred
Awards
Member Club Gold Award
Brand Experience
PR / Events
Details
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Country:
Year:
Credits
Client:
Betclic Portugal
Agency:
Account Director:
Armanda Santana
Account Executive:
João Gonçalves
Agency Producer:
Gonçalo Sousa
Art Director:
David Pires
Copywriter:
João Aragão
Creative Director:
César Sousa
Creative Supervisor:
André Sousa Moreira
Director of Photography:
Gonçalo Sousa
Film Director:
Gonçalo Sousa
Graphics:
David Pires
Motion Designer:
Renato Navarro
Ana Paiva
Photographer:
Arlindo Camacho
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