Many marketing specialists believe in a cult of academic knowledge they acquired during their studies. But knowledge becomes outdated, as do the marketing studies of a decade ago. This idea was demonstrated by smearing mould spores over a copy of P. Kotler’s cult marketing book, which was displayed in a citylight and left to let time take its toll. With each passing day the message became more evident: knowledge dates, so fresh ideas are needed.
Mold
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Credits
Client:
IdeasFirst
Agency:
Account Manager:
Alisa Komm
Art Director:
Maria Plotnikova
CEO:
Victor Ishkov
Client Service Director:
Irina Danilevskaya
Copywriter:
Julia Kolesnyk
Creative Director:
Denis Keleberdenko
Anze Jereb
Designer:
Togzhan Slyamgaliyeva
Kseniya Milchenko
Head of Design Studio:
Maria Teterin
Motion Designer:
Aleksey Katruk
Production Company:
Olga Tolkunova
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Women should not be worth less
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