The campaign embodies the brand’s core message ‘Made by Hand’. Since Montblanc’s products are often sold as gifts, the campaign was launched around Christmas in order to both further increase sales and elevate brand identity and recognition. At the heart of the campaign was a Christmas atmosphere web series filmed in a hand-crafted setting made of paper. Design elements and pictures from this film were then featured in communication media, including brochure and PoS.
Montblanc presents: A Parisian Winter Tale
Awards
Silver Award
Design & Craft
Illustration & Photography
Nomination
Design & Craft
Motion Graphics
Nomination
Film & Radio
Any Other
Details
Categories:
Country:
Year:
Credits
Client:
Montblanc International
Agency:
Account Manager:
Daniel Ackermann
Vera Krauße
Agency Producer:
Agostino De Martino
Katharina Föhr
Art Director:
Ralf Schröder
Jörg Waschescio
Jürgen Krugsperger
Alicia Kassebohm
Copywriter:
Stefan Sohlau
Leo Struck
Felix John
Creative Director:
Robert Krause
Matthias Spaetgens
Director Global Marketing Communications:
Lüder Fromm
Illustrator:
Daniela Leitner
Production Company:
Salon Alpin
More Any Other Works
-
Nomination Design & Craft Motion Graphics
Happy Pear Yodeling
Leo Burnett Schweiz
-
Nomination Film & Radio Any Other
Keynote Presentation
Kolle Rebbe
-
Silver Award Design & Craft Motion Graphics
Christmas Zoetropes for TVE
Cómodo Screen