Although much is said about a fairer world, white people, unlike those of other ethnic groups, have double the chances of enjoying a successful career. This campaign sought to change people’s minds by having two of the world’s biggest chess influencers, Magnus Carlsen and Anish Giri, play a symbolic game, but instead of opening with white, they opened with black.
#MoveForEquality
Awards
Silver Award
Brand Experience
PR / Events
Details
Categories:
Country:
Year:
Credits
Client:
UNESCO & Play Magnus AS
Agency:
Account Executive Digital:
Jan Kronies
Agency Producer:
Steffen Gentis
Sabine Boenigk
Art Director:
Ailton Henriques
Anina Waesche
Martin Boeing-Messing
Chief Creative Officer:
Till Diestel
Client Service Director:
Simon Stitzl
Copywriter:
Guilherme Nesti
Henrik van Laak
Creative Director:
Kristoffer Heilemann
Rod Henriques
Michael Plueckhahn
Director of Photography:
Jorgen Werner
Film Director:
Juhn Kim
Nico Schlegel
Graphics:
Fuze Image
Jens Wirtzfeld
Head of Planning:
Ralf Sieke
Producer:
Michael Hahn
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