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Myrsky – Virtual Influencer

Myrsky is a virtual influencer that reflects the mental state of Finnish youth. Myrsky’s content is purely based on weekly mental health data, experiences and feelings collected from tens of thousands of teenagers. The digitally created influencer acts as a peer support, helps to prevent suicides and shares information about mental health services.nWebsite: http://myrsky.mieli.fi

Awards

Silver Award Interactive & Mobile Data Visualisation
Bronze Award Brand Experience New Use of Media

Details

Categories:

Country:

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Credits

Client:

MIELI Mental Health Finland

Agency:

Bob the RobotNoA, Pictures Helsinki

Art Director: Aino Soukko Matti Virtanen
Copywriter: Inke Ketonen Jonathan Fanta
Creative Tech: Antti Korhonen Petri Santala
Designer: Joel Wirén Okko Käyhkö Lauri Tarkka
Head of Design: Mikko Kalso
Head of Strategy: Ilkka Uotila
Junior Content Creator: Rasmus Kärkkäinen
Other: Faycal Jadda Ellen Jabai Toni Tiusanen
Photographer: Katarina Kirvesmäki

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