The typefaces are inspiring glimpses from Iceland’s cultural heritage: Fuþark runes, Fraktur or calligraphic manuscript lettering, the ornamental Höfðaletur (Head letters), and sans serif typography, used from the 19th century to the modern-day. The typographical system works almost as an educational puzzle, inspiring participation and sparking curiosity about Icelandic culture. The single object images make every object relevant and enigmatic.
National Museum of Iceland
Awards
Member Club Gold Award
Print & Outdoor
Poster Advertising
Member Club Gold Award
Graphic Design
Graphic Communication
Member Club Gold Award
Graphic Design
Corporate Brand Identity
Details
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Country:
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Credits
Client:
National Museum of Iceland
Agency:
Art Director:
Albert Muñoz
Sigurður Oddsson
Copywriter:
Gísli Arnarson
Creative Director:
Albert Muñoz
Sigurður Oddsson
Designer:
Svala Hjorleifsdottir
Thorleifur Gunnar Gíslason
Director of Photography:
Axel Sigurdarson
Ivar Brynjolfsson
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