To launch the New MINI Cooper, we created a radio commercial that it’s made only of neologisms: this MINI is so new that there are no existing words to describe it, so we invented them.
Neologisms
Awards
Member Club Gold Award
Film & Radio
Radio Commercials
Details
Categories:
Country:
Year:
Credits
Client:
MINI Italia
Agency:
Copywriter:
Matteo Grandese
Creative Director:
Matteo Grandese
Luca Scotto di Carlo
Vincenzo Gasbarro
Director:
José Bagnarelli
Producer:
Sabina Feneri
Sound Designer:
Mauro Fazzini
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