To make the new release of NMD_R1 sneakers even more hyped and desired — they were presented as almost illegal. Ten days before, the release city was covered with strange, underground posters with only sneakers and a phone number on them. 2400 posters. 200 numbers. And only 20 right ones. Anyone lucky enough to find the proper poster and make a call, got a chance to visit the secret shop and buy desired NMD.
NMD_Dealer
Awards
Nomination
Design & Craft
Graphic Design
Details
Categories:
Country:
Year:
Credits
Client:
adidas Originals
Agency:
Agency Producer:
Peter Fomichev
Alya Lugovaya
Art Director:
Michael Grigorovich
Nikita Shipov
Creative Director:
Aleksander Zavatskyi
Event Marketing Agency:
Louder
Production Company:
Bakehouse Production
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