The Swiss animal rights foundation ‘Tier im Recht’ campaigns for the enforcement of animal-friendly laws. Even in one of world’s richest countries, countless animals live in miserable conditions. Unlike humans, animals can neither consent to nor refuse to partake in distressing acts. In short, no animal takes pleasure in suffering. That was starkly highlighted by showing animals in BDSM costumes. Of course, all pictures were entirely computer-generated.
No animal takes pleasure in suffering
Awards
Nomination
Graphic Design
Illustration and Photography
Details
Categories:
Country:
Year:
Credits
Client:
Foundation „Tier im Recht“ (Rights for animals)
Agency:
Account Executive:
Ursula Jaag
Art Director:
Isabelle Hauser
CGI:
Carioca Studio
Copywriter:
Markus Ruf
Creative Director:
Markus Ruf
Danielle Lanz
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