Operation ‘No Grey’ has managed to turn a marketing idea – no more grey cars – that usually only involves the marketing department and trade journalists – into a memorable and spectacular event. A piece of communication that spread spontaneously all over the world and managed, for the first time, to communicate Fiat’s main core value to everyone: Italian-ness. Thus, giving the brand global visibility without the media budget of its competitors
no grey
Awards
Grand Prix
Gold Award
Brand Experience
PR / Events
Details
Categories:
Country:
Year:
Credits
Client:
Stellantis brand Fiat
Agency:
More PR / Events Works
-
Shortlist Brand Experience PR / Events
From Ring Road to Safe Road
MAGIC Agency
-
Shortlist Brand Experience PR / Events
DNA of Democracy
MSL GermanySeven.One AdFactory GmbH / Creative House
-
Shortlist Brand Experience PR / Events
Kupata’s Legacy
Bank of GeorgiaGARNAMATACJWT Metro