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#nudoarluni

The outdoor #nudoarluni, was a spontaneous and inspired answer from 5 to go. The execution came as a result of the offer from Starbucks whereby consumers could buy Caffé latte at the price of 5 lei on Monday. And because the price of 5 to go coffee products is always 5 lei, this was a good opportunity to respond through an example of real time marketing that quickly went viral. The work was done in-house, and the OOH was public just for one day; it became viral in 5 h

Awards

Member Club Gold Award Print & Outdoor Poster Advertising

Details

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Credits

Client:

5 to go

Agency:

5 to go

Creative Director: Radu Savopol Lucian Bădilă

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