Building on the Omo legacy, the Power of Play campaign takes on the importance of play from a macro social perspective: if play can have a positive impact on one child’s life, imagine what it can do to a whole generation. The campaign advocates play as the one thing that can teach kids courage, freedom of thought, empathy, self confidence and all the traits that Romanians would like to see in that future generation that would finally change the country for the better.
OMO – The Power of Play
Awards
Member Club Gold Award
Film & Radio
TV/Cinema Commercials
Details
Categories:
Country:
Year:
Credits
Client:
Unilever
Agency:
Art Director:
Anamaria Benchea
Paul Paun
Copywriter:
Diana Voinea
Creative Director:
Catalin Marcu
Javier Gelpi
Ionut Moscu
Strategic Planner:
Anne Rose Schepp
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