OPTINK is a free tattoo that allows people to ‘opt-in’ for organ donation and spark conversations with final decision-makers, families. rnAn innovative solution to express consent by documenting it on your skin.rnLaunched at tattoo conventions & events, featuring zero-budget partnerships with celebrities, doctors and especially tattoo studios, #OPTINK turned ink-lovers and tattoo artists into advocates for our cause andtattoo studios into organ donor recruitment centers.rn
#OptInk
Awards
Bronze Award
Brand Experience
Live Stunts Brand Activation
Bronze Award
Brand Experience
PR / Events
Details
Categories:
Country:
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Credits
Client:
Junge Helden e.V.
Agency:
Art Director:
Gonçalo Gameiro
Creative Director:
Farah El Feghali
Bjoern Seib
Photographer:
Dirk Laessig
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