Our Sea

A new sea food brand was created and placed on shelves of supermarkets in the coastal city of Anapa. Instead of food, the packages were filled with rubbish recovered from the sea off the coast of Anapa. The label design was made out of plastic bottles, cups, bags, cigarette stubs and tins, which were painted over with typographic colours and run through a linocut. The final images were photoshopped and used on the packaging.

Awards

Nomination Graphic Design Spatial / Experiential Design

Details

Credits

Possible Moscow

Agency Producer: Valeria Mamaeva Ksenia Boyarkina
Art Director: Vladimir Lifanov
Colorist: Dmitry Litvinov
Copywriter: Marat Arutyunov
Creative Director: Vlad Sitnikov Artem Filimonov
Designer: Fedor Nozdrin Igor Smirnov Anastasia Ashukina
Director of Photography: Aleksandr Butov Dmitry Kobets
Motion Designer: Andrey Geraskin Evgeniya Maksimova

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