Design of secondary packaging for Obvious Parfum using mycelium, a biodegradable and compostable material. The packaging conveys the brand’s values of sustainability and innovation, reinforcing its motto: “Luxury and nature need reconciliation.” Composed of two mycelium pieces and a kraft paper tape, it includes embossed logos. It provides sensory and visual differentiation in the luxury sector through a disruptive material approach.
Packaging Micelyum OP
Awards
Student Silver Award
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More Works
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Student Silver Award
PINHAIS Typeface
Faculdade de Belas Artes da Universidade do Porto / Porto
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Student Gold Award
The (H)anger Typo
Sup De Création / Paris
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Student Shortlist
Ästhetik des Vergessens
IED Barcelona / Barcelona